Social Media Starter Kit - Free Guide for Businesses
Social media in the modern world is everywhere, it is part of everyday life for millions, if not billions, of people. As a fledgling business you may look upon social media with equal parts excitement and confusion as it presents a huge potential market that you're not sure how to communicate your message with effectively.
Never fear, Stitch Social have the tips and advice that will ensure your first steps into the world of social media for business can be taken with confidence.
Goal Setting – What Do You Want From Social Media?
It is important that you approach social media with a clear objective in mind to ensure that you make the most of the opportunities it presents you with. It can be very tempting to set-up a Facebook or Twitter profile as it feels like something you should be doing, but without any planning or forethought it can actually have a negative impact on your business if your profile looks unprofessional or is inactive for prolonged periods of time.
Some of the objectives that your business may look to achieve via social media include;
· increasing traffic to your website
· increasing overall sales
· improve customer service & build relationships
· increase brand awareness
Social Media Strategy With Goals in Mind
It's important to note that if you put an effective social media strategy in place you will see an improvement in each of the areas we have outlined above and much more besides. However, it is important to pick one goal in particular that becomes a focal point. This will enable you to tailor the content you produce and post as you decide on the type of content and writing style according to the audience profile.
Choosing Your Social Media Channels Carefully
It's important that you choose the right social media channels for your business to focus on, which you choose will depend on a number of factors. Consider what type of business you are, what your objectives are, what type of content you are looking to share and your preferred audience demographic when choosing social media channels.
Business Presentation on Social Media
Considering the presentation of your business is hugely important when building a presence on social media across all channels. First impressions count in every walk of life, some people make snap decisions on what they see initially, you could lose a potential customer before they even speak to you if your presentation isn't up to scratch.
Every social media channel offers you the opportunity to personalise your profiles to some extent, this is a great opportunity, but can also be many businesses downfall, there are a few things you should keep in mind:
· Use high quality images that will look sharp across all devices, from PC's to mobiles.
· Choose the images you use for profile pictures and cover photos wisely.
· Profile pictures should usually be your business logo.
· Cover photos...
· Maintain consistency across social media, so the profile picture you use on Facebook should match the profile picture you use on twitter, linkedin etc
Take a look at the social media profiles of other businesses in your industry or sector, particularly industry leaders to get an idea of what works best, but don't be afraid to innovate and try something different if you think it will work and will convey the personality of your business.
Once you have decided on the direction your business is going to take and how you are going to present yourself you will be ready to start posting fantastic content and connecting with potential customers.
Keep an eye out for our next article on creating fantastic content and ensuring it reaches the right audience or if you would like discuss getting started, you can contact us for a free social media review.