Using Facebook For Business
Facebook has grown from a social platform for college students into a network of over 1 billion users around the world that has changed the way people interact with the online world. Businesses have been slowly, over the years, taking advantage of the enormous potential of this enormous social media network more efficiently year on year.
Strategies For Business Success on Facebook
Facebook is a crowded space, with more people and brands trying to make noise than ever before. Facebook tries to focus the noise for individuals through its News Feed algorithm, bringing content it feels is relevant to their attention.
For a business to stand out on Facebook, it has to be bold, interesting and add value. So, how do they achieve this?
Content is King
Everything your business posts on Facebook falls under the banner of 'content'. How users interact with your content is important as it will impact how that content is viewed by the News Feed algorithm. Everything you post on Facebook is an opportunity to increase both your brands reach and engagement with potential customers. Don't be afraid to show some personality, bringing a human-side to your brand. We recommend using both images and video on Facebook, both of which drastically improve engagement.
Timing and Targeting
When you post content plays a big role in its success or failure. It is important for you to understand what time of day your audience are most active and focus your posts on these periods. Take the time to consider the language and phrases you use to create posts that are particularly engaging for your audience. Many Facebook users check the site on lunch breaks or while relaxing after dinner at home, test when is right for your audience.
Engage Your Audience
Building your business presence on Facebook involves joining in conversations with your customers. People want to interact with brands and the type of conversations you have with them will impact the way your business is perceived. Only you can establish exactly what is right for your brand and business in terms of the voice and personality you choose, however, in the early stages we recommend you stick to safe responses that are quick and address customer concerns.
A large part of building your brand is potential customers trusting you. Bad grammar and spelling can damage your credibility hugely, all efforts should be made to ensure you get this right. Any sources that you use or share should be thoroughly fact-checked before being shared and links should be safe for users to click through to.
Facebook Tools We Recommend
Facebook For Business
A portal that is tailored to help business page owners by offering support for page creation, Facebook Ads management and other resources that will assist you in making the most of your page.
Facebook Page Insights
This offers easy to digest data that is specific to your business page, telling you who your fans are, where your fans are, and how much your fans and others are engaging with your page and posts.
If you have the necessary resources, you can boost your content with Facebook ads. They can be tailored to reach who you believe to be the right audience for your content and offering.
Speak to the Social Media Experts
We hope you found our short introduction to using Facebook for business informative and useful so you can exploit the enormous potential of this social network to attract new customers. If you have any questions, or would like to discuss growing your business presence on Facebook, please get in touch with our friendly team today.