7 #StitchTips For Creating Content 💻
Scenario: You’ve been given the task of coming up with content for a blog post and you’re not quite sure exactly what to write. Content is in such high demand today that businesses everywhere will want copywriters and bloggers to write a post which will generate traffic to their website, show they know what they’re talking about and getting people to relate to the content which is being written (I’m sure you’re all nodding your heads just now? Good!)
Content is pretty much everywhere right now - whether it is in text format, infographics, video or audio and what is important is what’s in the content - what is being written about. Below we have 7 different types of content to get your website noticed, help get your creative streak back on track and inspire others to get their content-head back in the game.
1. 'How To' Guides:
If you don’t know the answer to something, you’ll find yourself Googling the answer (we’re all guilty of this) however this will pay off. In a world when technology, social media and digital marketing is ever-changing, searching for the answer online especially when its in your field of work will be an absolute life-saver. If written well and is proven to work, people will refer to your post time and time again.
2. Q&A Sessions:
Creating a Question and Answer post shows that you are interactive with your customers, know your business and care about the questions people will ask about a variety of things. Customers will ask you weird and wonderful questions - make it your own by bringing personality to these questions and customers will remember you for answering your questions with slight tongue-and-cheek. Look at 40/40 Creative below!
Using cartoons and illustrations have proven to increase engagement, be rememberable, they are easy to share and consume over many media platforms and they can be suited to any target audience from children to adults. Cartoons can create nostalgia and in recent years bringing back items from the past and putting a quirky spin on it can be a success for a business if marketed correctly.
Words such as competition, prize, giveaway, win and contest will attract people to the post because they know there is something up for grabs. People have the mentality that they have to be in-it-to-win-it and there is a competitive streak in people as well. If the prize is of great monetary value (e.g. knowing the prize is worth £10,000), people will be more likely to enter because it is presented in such a way where people will be more than happy to share the content, enter their details and like/subscribe to the page to increase their chances of winning.
5. Product/Service Reviews:
Having an unbiased review of a product/service that your business offers can show both loyal customers and potential customers that someone has used a particular product and service and has written a review showing all aspects of it. Even if there is any slight negative connotations about the review, it shows that they are being completely honest about what they have to say and the brand, their customers and people reading the review will appreciate the feedback given. Check out Charlotte's from Colours and Carousels latest review post here.
6. A Day In The Life Of...
‘So what do you do?’ I’m an (insert your job title here) ‘Oh, what does that involve?’
Giving people an insight into what you do in your career can be an exciting way of engaging with people who wish to aspire to have that particular job role in the future. This is also a way for businesses to view what they’re (insert job role here) does differently from the one mentioned in the post. This post could link in with Q&A sessions. Here is a link to a Marketing Intern's Day In The Life Of blog post.
7. Mind Maps:
Studying for exams and preparing for assessments, the good old mind map is a technique which is used to help people remember the most vital pieces of information needed to help ace the test. In business, it can be used to help with a strategy, business model and can be linked in with a ‘How To’ guide.
What type of content do you like to create? What do you find works for you?
Let us know in the comments below!