Welcome IGTV: The New, Longer Video Platform For Influencers!

If you are a vlogger, or aspire to be one then you’re in luck! Instagram has announced their most exciting feature to date. Say hello to IGTV - a brand new platform where influencers, vloggers and content creators can show videos in long-form, vertical format to their followers as well as their one-minute Instagram clips! 

There is a separate app for IGTV which can be downloaded from all the usual places (App Store and Play Store ) IGTV can be accessed from inside Instagram by clicking on the IGTV button on the left hand side of Direct Messages.

 The launch of IGTV in San Francisco.

The launch of IGTV in San Francisco.

What makes IGTV so different from Youtube, Snapchat or even Vine (We miss you, six second clip extraordinaire!) Well, lets start from the beginning!

When you turn on the TV for the first time, that’s how IGTV starts. It automatically plays videos from your favourite influencers straight away and there’s various sections on IGTV including a ‘For You’ section which will feature the influencers you regularly view on Instagram Stories first. The ‘Popular’ section features videos which have been viewed several times by other Instagram accounts and there’s the search option where you can search for new content or follow new influencers by typing in their Instagram name in the search bar.

 When you first open up IGTV, this is what it looks like.

When you first open up IGTV, this is what it looks like.

You can also send IGTV videos to your friends, like the content and comment on it, just like on Instagram Live Stories.

There’s no need to subscribe to a separate IGTV channel, when you follow their Instagram page, where the highlights section is, their IGTV videos will also show on their profile! This brand new addition to Instagram will be exciting for all content creators and can inspire a new generation to start using IGTV as THE platform for video content and this is only the beginning. It will be exciting to see what will be next for IGTV and how it will change the game for video streaming, video creation and content for the future of Instagram.

Are you a fan of IGTV? Do you think it will change the way influencers will create content? Let us know in the comments below!