Facebook’s ‘Brand Collabs Manager’ - Where Brands Meet Influencers!
Influencer Marketing is everywhere these days and is rising by the minute. Brands will actively look for influencers who have a large following to help promote their brand, product or service to their audience aiming to attract sales, brand awareness and social media attention of the product.
How does this work? Let me tell you!
Brands and Creators can both sign up to the Brands Collabs Manager. Think of this as Google for finding influencers and creators. Brands can use this to find influencers who have worked with similar brands in the past based on their demographics of their target audience and their previous content creation. They can also use this engine to search influencers based on their interests, events and even personal details such as relationship status and education background.
When being discovered by brands, it will allow influencers to showcase their content for the brand, enabling them to put their own twist on how they can sell the product or service which the brand wish the influencer to market. With the influencer having the right target audience to show their product or service to, this can be a match made in heaven for both brand and influencer.
This platform can be of great use for influencers of any size - from starting out small to the major influencers who inspire us every day. With the newly launched IGTV (you can find out more about that here) and the new Facebook Brand Collabs Manager dashboard, these new platforms will change people create content for brands. How well will these applications work? Watch this space to find out!
What do you make of the Brand Collabs Manager? Do you think it will revolutionise the way influencers make their content and brands find their influencers? Let us know down in the comments below!