Finding Your Feet: "Your Leg's Fell Aff" Viral Video Case Study

Finding Your Feet – a charity that supports people affected by limb loss and amputations – has hit their very first viral video of over 1.1 million and counting.

We were filming the FYF climbing event when, so famously, Dot’s ”leg fell aff.” This has resulted in the charity being propelled to the social media world stage, with the video being picked up by the Daily Mail online, Mirror Online, The Sun, the Irish Mail and others!

This, along with the social campaign and monthly videos, has led to a huge spike in awareness of the charity. The page has recently hit over 5,500 likes and counting. 

In addition to this, a number of amputees across Scotland got in touch with charity after seeing the video. 


CAN'T RECOMMEND THE STITCH TEAM HIGHLY ENOUGH. THEIR CREATIVE IDEAS HAVE WORKED WONDERS FOR OUR SOCIAL MEDIA PLATFORMS AND OUR CAMPAIGNS HAVE SEEN INCREDIBLE RESULTS SINCE HAVING THEM ON BOARD. THEY’RE GREAT FUN AND WE LOVE WORKING WITH THEM. - NICOLA BOOTH, OPERATIONS MANAGER AT FYF

Website Editor